Bryce Harper Claims FanDuel Used His Cameo Video Without Permission
Philadelphia Phillies slugger Bryce Harper has stated that he did not authorize the use of a personalized Cameo video he created for a VIP customer of the sportsbook FanDuel. The customer, Terry Thompson, who had reportedly wagered $18.5 million with FanDuel, was subsequently rewarded with the video before suing the company, alleging it exploited his gambling addiction.
According to a report from The Philadelphia Inquirer, Bryce Harper, the star player for the Philadelphia Phillies, has come forward to say he was not aware his recorded Cameo message would be given to a high-stakes customer of the betting platform FanDuel. This revelation comes in the context of a lawsuit filed by a customer who claims the sportsbook took advantage of his gambling struggles.
The customer, identified as Terry Thompson, reportedly placed substantial wagers totaling $18.5 million with FanDuel. As part of his engagement with the platform, Thompson was presented with a personalized video message from Bryce Harper. Harper's assertion is that he had no knowledge his recorded content would be used in this manner as a promotional or reward gesture by the sportsbook.
The incident has surfaced as Thompson is pursuing legal action against FanDuel, accusing the company of exploiting his documented gambling addiction. The use of Harper's likeness, even in a Cameo video intended for personal use, is now a point of contention in the ongoing legal proceedings, with Harper himself disavowing any consent for its distribution as a VIP incentive.
FanDuel's alleged repurposing of a celebrity's personal message as a VIP perk in a case involving a gambling addiction lawsuit raises serious questions about influencer marketing ethics and customer engagement strategies.
