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McGregor-Holloway Rematch Draws Massive Viewership for UFC

By SideLine Desk ·
McGregor-Holloway Rematch Draws Massive Viewership for UFC
Illustration: SideLine

The highly anticipated rematch between Conor McGregor and Max Holloway captivated audiences, drawing an average of 6.5 million viewers on Paramount+ across the United States and Latin America. The main card event on July 11 also achieved a peak of 8.3 million concurrent streams, a record for exclusive live events on the platform.

The recent UFC main card event featuring Conor McGregor and Max Holloway proved to be a significant draw, averaging 6.5 million viewers on Paramount+. This impressive figure, reported by Paramount Skydance, spans across both the U.S. and Latin American markets, highlighting the broad appeal of the octagon's top talent.

Further underscoring the event's success, the telecast reached an impressive peak of 8.3 million concurrent streams. Paramount Skydance stated that this performance surpasses all other exclusive live events previously hosted on their streaming service, trailing only behind the Super Bowl LVIII in terms of viewership.

This substantial viewership indicates a strong and sustained interest in high-profile UFC matchups, particularly those involving established stars like McGregor and Holloway. The performance on Paramount+ also solidifies the platform's position as a key destination for live combat sports content.

💬 SideLine Take

This isn't just about two fighters; it's proof that star power in MMA, especially with a name like McGregor's attached, can still command massive traditional viewership on a streaming platform, challenging the notion that live sports are solely tethered to linear TV.

Source: Yahoo Sports

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