MLS Returns with New Stars and a Major Marketing Push

The American top flight has resumed play after a significant break coinciding with the World Cup. During this hiatus, the league has seen noteworthy developments, most prominently the acquisition of high-profile international talent and the rollout of a fresh marketing campaign. The aim is to capitalize on the increased global soccer attention generated by the World Cup to attract new supporters to MLS.

A key addition to the league is Polish striker Robert Lewandowski, who signed with the Chicago Fire in late June. His contract with the club is set to run through the 2027-28 season, marking a significant acquisition for MLS and the Fire specifically. His presence is expected to draw considerable attention and elevate the league's profile both domestically and internationally.